Case Study The Jetblue Case - 1063 Words

Brief Summary of the JetBlue Case JetBlue is an American airline company whose headquarter is located in the New York City. They are a low-cost airline who is rapidly growing in the Unites States. According to Wikipedia, â€Å"David Neeleman founded the company in February 1999, under the name NewAir.† Many of their approach come from Southwest Airlines include low prices airfares. However, they differ in the amenities offered to the customers. This exercise demonstrates the importance of social media and how it can have an impact of customer relationships. There were well aware of the commitment to customer satisfaction. In fact, they came in last in this category when compared to other airlines. That quickly turned around after an incident in February of 2007. The company then started to use social media platforms such as Twitter, YouTube, and Facebook to better communicate with their customers. As a result, they have rebuilt and improved their relationship with their customers. They seem to be more concerned about brand building than sales. With all their involvement in social media this has definitely paid off. They have attracted, â€Å"over 1.6 million followers, with more than 12,000 tweets.† Through the effective use of video, blogs, and social networking many customers have become familiar with JetBlue and the company website. Question #1: Why do you think JetBlue became active on more social media platforms following the February 2007 incident? JetBlueShow MoreRelatedJetblue-Case Study3327 Words   |  14 Pagesare confirmed drug and alcohol abusers. Recruitment Efforts External Recruitment External Recruitment entails hiring people with the help of other from organizations (e.g. headhunters, employment firms, etc.) and through endorsements.   In the case of Jet Blue Airways, the company’s external recruitment policy was evident its practice of hiring talented, committed people from other airlines.   Examples of externally hired people included most of the company’s top management team, one of whom wasRead MoreJetblue Case Study3055 Words   |  13 Pages  MANAGEMENT   AT   JETBLUE          1       Human Resources Management Analysis JetBlue Airways Case Study: JetBlue Airways: Starting from Scratch (Gittell O’Reilly, 2001) Running   Head:   HUMAN   RESOURCES   MANAGEMENT   AT   JETBLUE 2                Abstract       This   paper   identifies   the   various   impacts   of   Equal   Employment   Opportunity    (EEO)   laws   on   JetBlue   Airways   and Read MoreJetblue Case Study2073 Words   |  9 PagesJetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty, MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a  low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a  particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th  largest company in the industryRead MoreCase Study : Jetblue, Jetblue Essay837 Words   |  4 Pages Project 2: JetBlue JetBlue; a company that gets people from place to place, and once used to be the most innovative and most ahead of the game airline company, now lies at the back of the pack. They now rely on a small portion of the U.S’s flight customers for business. Recently JetBlue has been falling off the grid of flight companies. This would explain how I had personally never heard of them until now. In April of 2012, JetBlue had a captain who was acting erratically, screaming about religionRead MoreJetblue Case Study1027 Words   |  5 PagesJetBlue was established with a goal to make itself a leading low-fare, low-cost passenger airline by offering customers high-quality customer service and a differentiated products. During a period when all major airlines were posting losses and going out of business, JetBlue emerged successful and posted profits in its first year of operation in 2000. In this case we will analyze the competitive strengths of JetBlue that helped it achieve its goals, and the possible internal and externalRead MoreJetblue Case Study3874 Words   |  16 PagesWhat is an IPO and why is it such a big deal? Is this a good idea for JetBlue? Explain. When a privately held company makes its stock available to the general public for the first time on a securities exchange, this is known as the company’s Initial Public Offering (IPO). The IPO can consist of an initial issue of either debt or equity. The IPO process is also referred to as a private company â€Å"going public†. There are numerous benefits associated with going public. IPO benefits include enlargingRead MoreJetblue Case Study1803 Words   |  8 PagesIntroduction and industry analysis JetBlue Airway Corporation is an American low-cost airline and it was one of a few U.S. airlines that were profitable during the sharp downturn in airline industry affected by the September 11, 2011 attacks. With its strong capital base, the company was successful due to its impressive management team, in which, David Neelaman has rich experience with airline start-ups; COO David Barger and CFO John Ower are all experienced former senior managers from other airlinesRead MoreCase Study - Jetblue Airlines2964 Words   |  12 PagesFebruary 20, 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive, easy way to travel by airplane. He was quoted saying he wants to â€Å"bring humanity back to air travel.† David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he establishedRead MoreJetBlue Airways Case Study1730 Words   |  7 Pagesï » ¿JetBlue Airways: Starting from Scratch Case Study Analysis This case illustrates how an entrepreneurial venture can use human resource management – and specifically a values-centered approach to management – as a source of competitive advantage. The major challenge faced by Ann Roades is to grow this people-intensive organization at a rapid rate, while retaining high standards for employee selection, and while building a strong organizational culture. Strengths Weaknesses Clear niche JFKRead MoreJetblue Case Study Essay1062 Words   |  5 PagesJetBlue is a low-cost domestic airline in the United States that utilizes a combination of low-cost and value-added differentiation as its market strategy. From its launch in February 2000 to the time of the case, the airline grew to become the 11th largest player in the airline industry in a short span of 4 years. Moving into the growth phase, JetBlue transitions from launch mode to an established product stage where it needs to focus on growth of scale. Executive leadership has determined that